Facebook rolls out a New Version of Messenger’s Chat Plugin That Allows Businesses to Communicate With Non-Facebook Consumers

Facebook has been making efforts to make it easier for business owners to leverage the Messenger service on their sites. Now, the company has introduced a new update to Facebook’s Messenger chat plugin that makes it convenient for businesses to connect to their consumers even if they are not signed into their Facebook account or don’t use Facebook. Additionally, Facebook has added a new intuitive design to the plugin. This feature was first appeared back in May of this year.

The company first introduced a new consumer chat plugin back in November of the year 2017, which made it easier for people to chat with businesses. But the adoption was limited since Facebook required users to log into their Facebook account if they wanted to use the plugin.

The new version of the Messenger chat plugin released today no longer requires users to use their Facebook accounts. Due to the requirement to log in using a Facebook account, several people could not remember their login credentials or were visiting the website of the business from a different smartphone that their own device, would not have been able to connect with the business. Some may also have wanted to submit their queries more anonymously.

This plugin incorporates Facebook’s Messenger experience into a website allowing consumers to chat directly with that business. The updated version of the Messenger chat plugin allows users to chat with businesses without being signed in, the company said. Instead, customers can now ‘continue as a guest,’ and the company hints that the requirement around being signed in may have limited the adoption of this tool.


For instance, developers who create sites for customers claim that the chat plugin was not always an easy sell since the tool required businesses to provide an alternative for those users who are not logged in with their Facebook account.

Founder of Recart, Soma Toth, said that being a developer, it is much easier to convince businesses to use a live chat feature that is available to all consumers. Facebook claims that during the testing of the updated plugin, the redesigned look of the plugin had resulted in a 45% rise in consumer chats with businesses. Although this plugin has the benefit of being tied to the world’s largest social media network, the tool is still facing several chat software competitors such as Live Chat, Zoho, HubSpot, and more. Now, businesses can either choose to install the updated chat plugin themselves, or they can also work with partners such as ManyChat, WooCommerce, and Haravan to have the Messenger chat plugin installed.



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