Soon Google Chrome Will Label A Web Page As 'Fast' If It Loads Quickly On Mobile Devices

Chromium team recently reported that Google is working on a new Web Vital metric in Chrome 85 beta version. This metric will tell the user if a page is fast-loading or if it will take time to load. This will be done by a ‘Fast Page’ label given to the site the user wants to visit.

The labeling is done on the basis of the information that this new metric will provide. It will give the URLs from the same website that have been previously visited and have either met or exceeded all the metrics threshold for the Core Web Vitals. The pages or links that have been given this label must be fast for most users previously. Chrome can also evaluate the past-present loading speed of new or unpopular links on a host-by-host basis.

This label will appear in the context menu when the user long presses on any link on Chrome 85 beta version for Android.

Web Vitals provides metrics for websites. Google initiated this system to provide unified guidance about the tools that it has launched over all these years. Many developers have no issues using these tools to measure and report the performance of their websites. But many users find these tools and metrics all challenging. So, this Web Vital initiative basically makes things simple for these developers so that they can focus easily on the metrics that matter the most for their sites, the Core Web Vitals.

Now, these Core Web Vitals are a subset of Web Vitals, and they apply to all web pages, can be measured by all site owners, and are surfaced across all the tools by Google. Each Core Web Vital reflects the real-world-experience of a critical user-centric outcome, is measurable, and it shows a different angle for the user experience.

The Fast page label is available as an experiment flag and can be manually enabled by going to chrome://flags, and then opting for “Context menu performance info and remote hint fetching”. It is not known when it will roll out for the beta users completely.

This label is going to help the users avoid any slow connecting links or even spot the ones that are fast from the search results they get. Google also plans to experiment with labeling in some other parts of the Chrome User Interface in the future.

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