YouTube’s New Monetization Metric Tells Creators Exactly How Much They Earn from Their Videos per 1,000 Views

YouTube has added a new performance metric for Partner Program creators. The new metric is called RPM (revenue made per 1,000 views) and tells you exactly how much you earn from ads, channel memberships, and super chat per 1,000 views on your videos.

Matt Koval is a former YouTuber and became YouTube’s head creator liaison earlier this year. In a tweet, Koval explained the importance of RPM. According to Koval, for more than ten years, creators thought that CPM (cost per 1,000 views) meant the money they earn per one thousand views. However, CPM is actually the amount paid by advertisers per 1,000 ads.

Koval said that this is the reason why CPM is not a great metric for how much creators earn from ad revenue. Creators are not exactly sure how they earned a specific amount. Now, RPM will tell you the amount you make per one thousand views.

However, RPM is not solely an ad metric, and your RPM figure tells you how much total income you earned. It tells you the 55% cut of ad revenue from monetized views, and your earnings from Channel Memberships, Super Chat, Super Stickers, and YouTube Premium per one thousand views including both monetized and non-monetized.

YouTube explains RPM as a holistic measurement of the overall rate at which content creators make money on the platform. RPM includes all monetization methods as well as both monetized and non-monetized views to provide a larger picture of how much income your whole YouTube presence generates, relative to the traffic.

RPM is now made available to all content creators in the YouTube Partner Program. You can locate RPM in the Revenue tab of Channel Analytics. The new tab displays the estimated revenue for the current month of creators, then RPM, and then CPM.

You may also note that your RPM will most likely be lower as compared to your CPM as CPM is the amount paid by advertisers to YouTube per one thousand ads served. Matt Koval as well as YouTube confirmed that the new metric will not impact the amount of money, creators earn from YouTube videos. RPM is only an additional insight into what was already happening on YouTube.

In early June, YouTube condensed performance data to one combined report displaying the monthly gain or loss of subscribers, overall watch time of the channel, estimated revenue, and monthly views (a recently introduced metric). YouTube has also begun displaying some content creators their CRT and AVD, and the company rolled out Analytics for Artists this week.



Read next: YouTube Will Now Allow Creators To Use Mid-roll Ads To Monetize Their Videos That Are At Least 8 Minutes In Length

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