TikTok recently launched its new Business platform. According to TikTok, the new offering would provide business users with a wide variety of case studies and emphasize on the need of making TikTok’s instead of Ads for marketing.
However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’
![](https://3.bp.blogspot.com/-9DtIh-LZEGI/Xv7xkVUIQTI/AAAAAAAAQm4/vPMTtcvwZE0zye8aaF4plY3J2z09qWG1gCLcBGAsYHQ/s1600-rw/tiktok-marketing.png)
![](https://3.bp.blogspot.com/-MGSCvXRQCwY/Xv7xrCdBgoI/AAAAAAAAQm8/WAtBr9St6_IisPLCbs_v02Ukf2gL7lWpACLcBGAsYHQ/s1600-rw/3.jpg)
Read next: TikTok Is At Risk Due To Bot Accounts, That Are Causing Manipulation In Algorithms
However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’
![](https://3.bp.blogspot.com/-9DtIh-LZEGI/Xv7xkVUIQTI/AAAAAAAAQm4/vPMTtcvwZE0zye8aaF4plY3J2z09qWG1gCLcBGAsYHQ/s1600-rw/tiktok-marketing.png)
![](https://3.bp.blogspot.com/-MGSCvXRQCwY/Xv7xrCdBgoI/AAAAAAAAQm8/WAtBr9St6_IisPLCbs_v02Ukf2gL7lWpACLcBGAsYHQ/s1600-rw/3.jpg)
Read next: TikTok Is At Risk Due To Bot Accounts, That Are Causing Manipulation In Algorithms