YouTube Introduces Rare, Vigorous Window Into Monetization Guidelines For Content Creators

YouTube, for the first time, is laying out in higher detail how the platform decides whether a particular YouTube video should be monetized by the platform or not. YouTube released the new guidelines as an update to its Self-Certification program.

Self-certification was first teased by the platform back in October 2018 and the company started testing the new tool in July 2019. YouTube tested the new feature among selected content creators in YouTube’s Partner Program. The feature is now being released in stages to the whole community of YouTube.

YouTube’s Self-certification program helps the platform to make monetization decisions quickly and more accurately. Content creators can rate the ad-friendliness of their content in this program. It also impacts the monetization systems of YouTube over time, learning to trust YouTubers when the ratings of creators are frequently consistent with the rulings of YouTube’s platform.

With that being, the company will not rely on self-certification if ratings provided by the content creators are found to be inaccurate. The platform explained in a new Creator Insider video that YouTube wants to make self-certification more transparent. YouTube derived the new policies from its internal policies. Conor Kavanagh, YouTube ads policy manager stated in the video that YouTube is the first content-centered platform to offer this transparency.

Kavanagh also added that YouTube is offering 4 times as much verbiage on monetization than the platform has been previously offering to self-certifiers. The company also plans to update this policy at least once every two months. The new guidelines released by YouTube consists of 8 sections including Adult content, Violence, Inappropriate Language, Sensitive Issues, Hateful content, Firearms-related content, Harmful or dangerous acts, and Recreational drug content.

YouTube has further sub-divided each section into 3 different monetization options. The first option allows the creators to turn on ads for specific content. The second option says that creators can turn on ads, however, only those brands who opt-in will run ads on that video. While the third option allows creators to turn off ads for a video. The company while disclosing the new guidelines, reiterates that YouTube is not seeking to define what sort of videos can be created, just what type of content can be monetized. YouTube also notes that YouTubers can also generate extra income by using other ways such as Channel Memberships, and Super Chats, etc.



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