Monday, June 15, 2020

Instagram’s DM Button Disappears During Shop Shortcut Test

Instagram has been pushing its Shop feature for quite some time now, and this is mostly because eCommerce has been known to be a huge earner for a lot of big tech companies and social media platforms are trying to mobilize their highly engaged users and involve them in online shopping on their own platforms which has the potential to generate enormous amounts of revenue. However, accessing the Shop feature has not been quite as easy as it is supposed to be for a lot of users, and this is something that Instagram would definitely want to tackle for a wide variety of reasons one of them being that users simply won’t be interested in a service if it is difficult to manage in any way, shape or form.

With all of that having been said and out of the way, it is important to note that Instagram has tried to simplify the shopping process by adding a dedicated Shop button in the bottom bar, as spotted by Alessandro Paluzzi. This is a great idea on paper since it has the potential to make shopping just a click away, thereby making it so that users would start shopping a lot more often than might have been the case otherwise.

However, it seems like the test the alpha version of the app wherein this feature was being tested has seen a glitch emerge. This glitch is essentially that the direct messaging button has disappeared. This is a huge glitch since direct messaging is perhaps one of the most important and widely used features that Instagram has to offer. Users have already started to notice this glitch, and some have suggested that it might suggest a change in approach for the Facebook-owned media sharing platform. This would be an odd move for the platform, but we will have to wait and see what developments arise as the changes become more widely rolled out.

🤷🏻‍♂️ pic.twitter.com/7Fn1brWyXI
— Alessandro Paluzzi (@alex193a) June 14, 2020

Read next: Instagram Is Experimenting With Facebook Messenger Integration and Plans Sticker To Enable Users To Schedule Online Hangouts

Featured Photo: Thomas Trutschel via Getty Images

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