Here’s How Social Media Stars and Influencers Earn Money in 2020

Becoming a social media star or influencer is something that a lot of people are doing these days, and it’s fair to say that kids are frequently making it their dream to become this kind of a celebrity and a big part of the reason why that is the case has to do with the fact that these kinds of stars have a tendency to show their lifestyles as being quite glamorous.

However, with all of that having been said and out of the way, it is important to note that earning money tends to be a very proactive process for an influencer, so whether you are trying to learn how you can earn money as an influencer or perhaps you are just curious, learning about how influencers tend to earn their money is something that most people would most definitely find to be highly worthwhile.

According to a survey that asked 69 influencers how they earn money, brand sponsorships seem to be by far the most popular way for influencers to earn money. It seems that about 78% of all influencers seem to earn money in this manner, with paid ads coming in next at about 58%. These might sound like the same thing but they are quite different. Brand sponsorships involve the clothes you wear and the items you use in your videos, but paid ads are where you break from the stream of content and bring attention to whatever it is that you are advertising.

There are a number of other ways in which an influencer could potentially end up earning a lot of money as well. Affiliate marketing and commissions both come in at around 40% which is understandable since they can often be really big earners for a lot of people. A smaller but still significant percentage, between 25%-30%, of influencers also said that appearance fees and merchandise sales are a big earner for them. A pretty small percentage, about 6%, said that they rely on follower donations. The low percentage is understandable since these are influencers we are talking about, not content creators who often rely more on follower donations.


A somewhat more significant percentage is that 14% of the influencers that responded said that they had not earned any revenue yet. This means that there are influencers out there that are broke, so if you want to become one then it is highly recommended that you look into diversifying your revenue streams until a point comes where you can finally rely on them and can try and make the most of them without having to rely on a day job which can be frustrating and draining for a lot of people.



Read next: Research Shows That YouTube Influencers Are Most-Trusted By Consumers

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