Facebook’s gaming faces rejection from Apple’s iOS app store once again

Facebook Gaming app has once again been rejected on the iOS App Store by Apple. This only fortifies the argument that the company is not very open to competition. For the past few weeks, the app was under review by Apple but now it has been decided that it will be rejected.

New York Times has published a new report which details how the Facebook team is not at all surprised by Apple’s decision. They have been trying to launch the Facebook Gaming app on the App Store with no success since February.

Facebook Gaming provides a proper gaming platform with a dedicated social network with the ability to live stream gameplay. Moreover, the Facebook app also provides its games inside it, which would be the main reason why Apple rejected the app in the App Store.

People who are familiar with the situation informed the New York Times that the App Store rules do not allow third-party apps to distribute games and act as a separate platform while also utilizing the App Store. The report also mentions that the Facebook Gaming app was rejected at least five times before Apple rejected it.

This is mainly because Apple does not want its own App Store and Apple Arcade business to be affected. Apple would most certainly lose a substantial amount of money in terms of shares if it allows other companies to offer their own games stores on the iPhone and iPad.

Two of the people said that Facebook Gaming may also have been out-competed by Apple in terms of its sales of games. Games are one of the most profitable categories of mobile apps globally by a considerable margin. Since Apple’s App Store is the only officially approved platform for iPhone and iPad users to find various programs and games, it generates a lot of profit. For example, just last year the App Store produced about $15 billion in revenue.

Apple is already being accused of anti-competitive behavior for restricting the App Store business model along when Facebook’s case is brought up. The “Hey” email client was banned last week from the App Store as it provided access to a subscription service that could only be subscribed to through an external website. Apple could, of course, not charge their 30% fee for each subscription, so it banned the email client from their App Store.

Apple has not commented on its decision for not approving the Facebook Gaming app on its App Store yet. However, Facebook expects Apple to reconsider the rejection and allow their app to be on the platform.

Photo: Mike Blake/Reuters

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