YouTube (After All The Fuss) Signs Pewdiepie to Promote Livestreaming Feature

If you think about the world of livestreaming you are most likely going to end up thinking about Twitch and a big part of the reason why that is the case has to do with the fact that this Amazon owned service has made a lot of waves and has resulted in numerous creators finding a platform that allows them to maximize their earnings and gain access to a lot of fans. YouTube has been the home of a lot of content creators over the years but it has ended up losing ground in terms of the livestreaming genre of this type of media to Twitch.

Hence, YouTube is trying to promote its own live streaming feature, and it should come as no surprise that it has signed perhaps the most famous, and notorious, live streamer and gamer in the world to promote it, a live streamer and content creator by the name of Pewdiepie. Pewdiepie, whose real name is Felix Kjellberg, has the highest number of subscribers by far for any individually owned YouTube channel, so much so that it took an enormous corporation such as T-Series to take the top spot away from him. Hence, it makes sense that YouTube would want to involve him in promoting this service.

However, with all of that having been said and out of the way, Pewdiepie has been no stranger to controversy. From anti semitic joke videos in which he pays people on Fiverr to sieg heil and say antisemitic things to using racial slurs on his own livestreams, Pewdiepie has become vilified in a lot of circles for being problematic though his fans maintain that he is simply misunderstood. Still, YouTube has often had to reprimand the creator for his behavior, so the fact that it has not addressed any of the controversies while making the announcement will surely rub some people the wrong way. However, Google-owned company informed media outlets that it would take action against the YouTuber upon policy violation regardless of any deal.

Photo: Matt Sayles/Invision/AP

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