Twitter’s New Terms of Use Reflect Changes to User Control Over Data Privacy

A lot of people don’t know this, but Twitter recently made a pretty significant change to how much of your data you would be able to control. Basically what they did was that they took away the ability of certain users to control which of their data goes to brands and advertisers, and the fact of the matter is that this is something that they have been trying to notify people about through a notice which you can see at the top of your timeline.

Twitter is taking further steps to make sure that all users are aware of the new policies, and they are basically doing this by changing their terms of use as well as privacy policy. This is done to ensure that users know that some non public data of theirs will be shared with other agencies, and a big part of the reason why that is the case has to do with the fact that it will help Twitter to remain financially viable in the near future which can be a really important thing in a wide variety of ways.

It should be noted that the non public data that is being shared has more to do with what ads you are seeing and how you interact with these ads rather than anything personal that you would want to keep as private as possible. With all of that having been said and out of the way, some users would still be uncomfortable with this. People in the European Union as well as the UK, which is now being mentioned separately due to Brexit, are not going to have to deal with this due to the strong regulations that these areas have imposed on big social media companies, but apart from this specific area this is going to be a pretty major rollout all in all.

Photo: NurPhoto via Getty Images

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