Pinterest launches Shopping Spotlights to shine more light on shoppable content curated by famous editors, influencers, and publishers

Pinterest, a popular content discovery platform has seen a rise in various online shopping trends amid the coronavirus pandemic. To give a further push, it has come up with an interesting feature called Shopping Spotlights.

This feature will allow guest editors, famous influencers, and publishers from various industries to curate different items.

Pinterest users will be able to browse and purchase these items from fashion to home and lifestyle influencers via this feature.

The ideology behind this new step is to facilitate people who get inspired by something but do not take action to get that thing. So, Shopping Spotlight will bridge this gap and help people to buy the things that inspire them without any delays or hindrances.

The curators are special people who set trends and are looked upon by millions for inspiration.

Many famous people and publications are a part of this venture. Former Teen Vogue editor in chief Elaine Welteroth, influencer Blair Eadie, interior designer Sarah Sherman Samuel, and publications including Refinery29, Domino, and Who What Wear are partnering with Pinterest to launch this new feature.

Pinterest will add a new guest editor to the Shopping Spotlights each week, who will showcase their products. But interestingly, they will not make any commissions from the sales of the products they feature. The company has made it a point that all sales are going to be an advertisement based, instead of depending on commission or affiliate marketing.

Another point to note is that the products that will be featured in Shopping Spotlights will not belong to any particular brands. Pinterest says that almost 97% of its top searches belong to the category of unbranded items, and the majority of consumers on Pinterest look for normal, economical, and yet classy stuff, rather than the common, puffed up brands.

This also shows the mentality of the consumers that use Pinterest to draw inspiration, so it is intelligent of Pinterest to now make use of this not-so-brand-conscious-mindset of its users.

Pinterest has seen remarkable growth since last year, but it has seen a major influx of consumers during this coronavirus pandemic. According to sources, the number of Pinterest users that have engaged with shoppable product pins has increased by a whopping 44% and above over this period.

While the pandemic brought increased traffic to Pinterest and all other social media platforms, it has also impacted the user search items on Pinterest specifically.

Before the pandemic, people were mostly interested in looking for different sorts of things, but now, with the lockdown and work from home situation active globally, public’s interest has shifted towards “pantry recipes,” “ activities for kids,” “home office ideas,” “work from home wear,” and “home office ideas.”

People are also searching for pins about supporting small businesses, and this trend has increased by more than 350 percent in the past few weeks of the pandemic alone!

Considering all this, Pinterest has begun verifying businesses of all sizes now. This verification process will make it easy for companies to sell their products on Pinterest’s shopping platforms and to review the analytics of traffic and engagement from paid and organic activities.



Read next: Pinterest Rolls Out Its Business Community Hub Which Aims To Facilitate Communication Among Business Owners

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