Similar to other sectors, the search advertising business is expected to face a significant downfall from the COVID-19 pandemic. In fact, the research firm, eMarketer expects US ad spending to fall between 20.2% and 29.4% on a year-over-year basis.
In the first half of 2020, eMarketer predicts the spending on search ads to drop by 8.7% and 14.8%. This means that spending on search ads would fall somewhere between $23.81 billion and $25.52 billion in the first 2 quarters of 2020.
According to eMarketer, Google is leading the pack when it comes to US ad search spending, garnering more than 70% of the accumulated net worth. In the year 2019, the search giant made $134.8 billion in advertising.
The company is expected to report its financial report for the first quarter of 2020 in May. However, eMarketer anticipates a significant shortfall in the reports – due to the current scenario.
eMarketer also predicts travel advertisers and the entertainment industry to cut back on their search ad spending with a dramatic margin.
The first quarter of 2020 saw a flat year-over-year for US search ad spending, with major decreases initiated in March. It is expected that the trend will continue in the second quarter as well.
Read next: Pinterest Highlights Growing Pin Trends During The Coronavirus Lockdowns To Help Businesses Reach More Audiences
In the first half of 2020, eMarketer predicts the spending on search ads to drop by 8.7% and 14.8%. This means that spending on search ads would fall somewhere between $23.81 billion and $25.52 billion in the first 2 quarters of 2020.
According to eMarketer, Google is leading the pack when it comes to US ad search spending, garnering more than 70% of the accumulated net worth. In the year 2019, the search giant made $134.8 billion in advertising.
The company is expected to report its financial report for the first quarter of 2020 in May. However, eMarketer anticipates a significant shortfall in the reports – due to the current scenario.
eMarketer also predicts travel advertisers and the entertainment industry to cut back on their search ad spending with a dramatic margin.
The first quarter of 2020 saw a flat year-over-year for US search ad spending, with major decreases initiated in March. It is expected that the trend will continue in the second quarter as well.
Read next: Pinterest Highlights Growing Pin Trends During The Coronavirus Lockdowns To Help Businesses Reach More Audiences
