Google Search Is Shifting To Mobile-First Indexing

With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come.

Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used to go through the desktop version of a page but in 2018 Google planned to change the approach to the mobile-view. The reason behind this move was simple; to provide results that fall better in line to how users are browsing all around the world.

Google has announced to implement the mobile-first indexing change from September, along with the new websites that are already getting the about-to-be default treatment from last July. When Google conducted an analysis to identify the potential of mobile-first indexing, the company noticed that the majority of the sites shown in the search results were good for mobile-first indexing and 70% had already shifted over.

Prior to the deadline, Google will also continue to shift the sites to default mobile indexing when their systems would identify that the site is ready. This furthermore would increase the Googlebot crawling and depending upon the domain, it might take some time as well.

Google will still continue to crawl through the web version of the site but most of the crawling work for the search results would be done via the mobile smartphone user agent.

It is recommended for the site owners to go for responsive web designs and don’t separate mobile URLs.They can also check the Search Console and URL Inspection Tool to see the mobile-first status.

The given guidelines by Google remain to be the same for new and existing sites. The company also suggests to make sure that the content (including text, images, videos, links), metadata (titles and descriptions, robots meta tags) and all of the structured data is the same. It is also advisable to double-check these things when launching a website or doing a significant redesign.

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