Coronavirus is Impacting the Social Media Ads We See

Coronavirus is impacting everything these days, and it turns out that even the ads we are seeing on social media are being impacted by the virus in ways that we had not really been able to predict all in all. The reason behind this is that brands are starting to become a lot more responsible in terms of the ads that they are posting, and the fact of the matter is that this is resulting in the visual landscape of social media being altered so that it is pretty much entirely centered around the outbreak of Covid-19 that the world is currently going through.

A study of the ads that are currently being posted has resulted in a lot of imagery that shows people washing their hands and the like. This is probably being done in order to encourage people to start practicing things like proper personal hygiene which at this current point in time may just be the only thing that could potentially end up preventing the virus from having too much of an impact on the world around us.

Also, an interesting thing to note is that ads focusing on human connection as well as proximity are starting to become a lot less prominent as well, and this is because of the fact that social distancing is necessary in order to prevent the spread of the virus to a large extent. Brands are probably focusing on this to make it less likely that people would think about socializing in general.
"Our computer vision AI identified that social distancing is already showing itself in imagery and video, with a 30% drop in the use of “human connection” imagery just on March 12th. Further, we identified a 12% drop in the use of “human connection” imagery between February and March (e.g. shaking hands, holding hands, hugging, kissing, etc.", explained Bridget Johnston in a blog post. Adding further, "There was an 8% drop in the use of “travel” imagery (e.g. world, flights, control towers, airports, airplanes)".
This does tell us a lot about how we often tend to live our lives and feel things based on the visual input that we are getting. Ads influence us a lot more than we realize, so it’s good that brands are taking this pandemic seriously as far as their ads are concerned.




Read next: YouTube Will Start Displaying Trustworthy Coronavirus Related Videos On Its Homepage

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