Why Facebook And YouTube Creators Trust Group Chats More Than Partner Managers?

Recently news broke that Facebook will be shutting down the Audience Network for mobile sites, which created much chaos among the creator community of Facebook. It was thought that now the video monetization on the platform will be ended.

Many of the creators looked for the answers in Facebook groups specifically related to current issues, instead of reaching out to partner managers at Facebook who are there to connect with creators on the company’s behalf. One of the Facebook creators said Facebook groups are like a community where creators give advice to each other.

Like Facebook creators, YouTube creators also turn to group chats through platforms like Discord to talk about upcoming algorithms updates, thumbnail designing, etc. Though both Facebook and YouTube have dedicated employ partner managers who are responsible for providing support to creators but creators believe partner managers either do not inform about upcoming notices or do not provide enough insights about changes. Creators consider their fellows more reliable support.

Roi Fabito, a YouTuber with the name “Guava Juice”, has 14 million subscribers and believe partner managers just give information but sharing of information among creators is easier as they share their personal experiences that are more relatable.

In the last few years, creators-specific groups have become more popular, which are usually private and have tens or hundreds of creators. These groups are considered more important by creators as Facebook and YouTube keep bringing changes as a result of an inquiry from regulators, consumer advocacy groups and advertisers.

Back in September 2019, when YouTube announced about ending the targeted ads in kids’ content, there was much hustle in YouTube creators’ groups. Nobody knew what to do, therefore creators were reaching out to each other for advice.

In these group chats, changes in the algorithm of platforms are the most prominent topic for discussion. It has proved to be helpful for many creators as they get to know about the possible changes and how it will affect their content and reach.

It is not yet sure whether YouTube itself provides enough information to partner managers about algorithm changes and its impacts on creators, said one of the YouTubers. However, YouTube itself it not certain about how the new changes will affect creators unless they practically implement changes.

Creators often share their information in group chats regarding possible algorithm changes and to know whether anyone else has heard about it or have experienced it. They get to share the changes in their video analytics after the implementation of the changes to see how well or poorly it has been working.

Like once, one of the creators posted in a group chat telling other creators to remove copyrighted songs from their videos as YouTube was about to take strict actions against protected music, an incident recalled by Fabito.

The group chats might be quite helpful but these cannot replace the importance of partner managers for creators.

YouTube a while back announced the changes regarding kids’ content, a YouTube creator Carter Sharer wanted to know how it would affect his channel. For this purpose, the partner manager was contacted to offer to run a program to check the possible risks. Though there was no major effect on the channel but the partner manager still clearly said that results could be different once the changes are rolled out.

However, the assessment by YouTube was true for Sharer but he also talked to other creators with similar channels to discuss the matter and got to know they were as worried as him. It helped him relax as well.

Creators are there to support one another and they collectively dislike frequent algorithm changes, said Fabito.

Read next: Facebook’s New “Studio” App Reveals Renewed Creator-Centric Focus
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