Twitter Users Can Now Follow Topics to Stay Updated Rather Than Following Accounts

Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020.

In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months.

Suggestions for Topics will be based on the searches and the kind of people a user follows and will appear on the timeline and in search results.

Twitter said, till now users themselves had to search for the updates by following certain accounts or searching the Explore tab to know what is happening around. But now, with just a single tap, users will be able to get the latest tweet updates on their accounts.

https://www.adweek.com/digital/twitter-will-add-the-ability-to-follow-topics-with-a-single-tap/

How the Topics feature work?

Topic Follow will be shown on the timeline on the basis of searches, just like accounts to follow are shown.

When a user searches for anything on Twitter, they can follow it as well.

Once a user follows a Topic, the relevant tweets will appear on the timeline.

Topics can be managed after they are followed, from the menu or the timeline directly.

Savannah Badalich, Twitter product trust partner said Topics are approved through quality assurance and are reviewed before publishing on the app and after users follow it. The content is analyzed to check how it is receiving a response.

Twitter is working to make its platform more user-friendly and keep them engaged with the latest happenings. The new Topics feature is expected to bring users on the platform and keep them hooked to it.

On the other hand, Twitter is also updating how conversations appear on iOS devices. According to Twitter Support, "When people you follow are in a conversation, you’ll see their replies in a new way in your Home timeline." Adding further, "This new layout makes it easier to see who's replying to who so you can join in on relevant conversations". The micro-blogging platform also announced that this new reply layout will be coming to Android app soon.



Read next: Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem

No comments:

Post a Comment