Pinterest Sees Major Gains in its Best Quarter Yet, The Content Discovery Platform Boasts 335 Million MAU

If you had asked just a few years ago who the major players were going to be in the world of social media, few if any people would have assumed that Pinterest would end up being where it is today. The reason for this is that you just generally don’t really think of Pinterest in that light, and a big part of this has to do with the fact that Pinterest generally did not have that many users back in the day, and over the past few years it has made some incredible progress all of which has transformed the way the content discovery network is perceived in this modern day and age.

Most of the time when you look into Pinterest you would be impressed with their growth, but the numbers they are showing for the last quarter (i.e. Q4 2019) are truly something to behold. If we start with the total number of users that they have, it’s plain to see that things have definitely been moving in the right direction. For one thing, the total number of users has gone up by a whopping 26%, now totaling at around 335 million monthly active users in total.

Pinterest Boasts 335 Million MAU in Q4 2019 report

These aren’t just empty numbers either, the company is earning more money as well. While the jump in total users is up by 26%, the increase in total revenue is coming up to just short of 400 million dollars, which shows a 46% increase from last year!

Pinterest also highlighted its global average revenue per user (ARPU) in its quarterly report. In Q4 2019 Pinterest's ARPU was $1.22.

It’s pretty clear that Pinterest has been making all of the right moves as of late, moves that are undoubtedly going to shape the way we look at the social media platform in the years to come. If things keep increasing at this rate, the juggernaut that is Facebook might just end up having a real run for its money!

Read next: Pinterest is Reportedly Working on an Explore Tab and a New Trip-Planning Board!

Featured photo: Thomas Trutschel / Getty Images

No comments:

Post a Comment