With Vine rising and falling and then TikTok becoming a widely used medium, the variety that content creators have offered has not ceased to be impressive, and brands and marketing agencies spend a lot of money on influencers every year. However, have you ever wondered just how this money works? Some creators charge a flat fee, but the way it works differs from creator to creator and also really depends on the kind of platform that influencers are using at any given point in time since each platform will have something different to offer.
The fact of the matter is that TalentX Entertainment is a company that represents a wide range of influencers and content creators, recently provided some insights on influencer marketing rates and according to them the way it works is that brands are charged per view. On TikTok, for example, each view on sponsored content results in $0.01 being generated, or one cent per view. Some bigger names on the platform even end up earning around $0.02 per view. This means that if the content gets 100,000 views, the creator would get a payout of between $1,000-$2,000
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Things are different on YouTube, and the main difference is the per view rate. YouTube influencers generally charge more per view, with the average being $0.03-$0.08 per view. This would add up to $3,000-$8,000 if the video manages to hit 100,000 views. The reason why TIkTok influencers earn less is because content generally tends to get more views on that platform so it’s easier to scale up.
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