WhatsApp Update Brings A Handy Feature for Small Business Owners and Brands

If you think about WhatsApp, you probably think of an instant messaging app and that is obviously the main service that this platform provides. However, WhatsApp is owned by Facebook and over the past few years Facebook has consistently been trying to expand the range of services it provides to people, and ever since WhatsApp was acquired by the social media conglomerate it has seen the addition of several features that have less to do with instant messaging and are more akin to social networking and business such as the WhatsApp Stories and Business app.

A new feature that is coming to WhatsApp Business app is part of the process of transforming the instant messaging platform into something that can be used for a wide variety of purposes. This new feature is basically a catalog of sorts, one that is designed to make it easier for small businesses to get customers through this platform.

The catalog will basically allow small businesses to upload pictures and add description (including prices) of their product line, and any potential customers would be able to see the items that they want to buy before they end up purchasing them.

Facebook has been moving forward with such eCommerce related updates with Instagram as well, and it’s pretty clear that the social media giant is trying to make its mark on the world of online shopping and potentially give companies like Amazon a run for their money.


It’s important to note that WhatsApp has been used for business purposes for quite some time now, and a big part of this has involved enticing small retailers into conducting transactions on the platform. This new update is going to entice even more businesses and brands into using WhatsApp, something that just might help the instant messaging platform to turn into some kind of a hub that can be used for a wide variety of purposes all of which will serve the needs of the consumer.
"The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. It will be rolling out around the world soon.", announced WA team in a blog post.
WhatsApp team has also published a video highlighting how to use the new catalog feature. Plus, the company has also shared details on how to create and maintain a catalog for both iOS and Android users.



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