Advertisers' Spending on Product Ads on Social and Search Channels Increase in Q3 2019!

As per a recent Kenshoo data, E-commerce advertisers spent around 37% of their social budgets on product ads and 39% of their search budgets on Shopping campaign in Q3 2019.

The social product ad spending amid Kenshoo e-commerce advertisers witnessed a significant growth in the last quarter and increased by 42% year-over-year. As for product ad spend on search, although it increased by 17% year-over-year in Q3, it didn’t outperform Q2’s product ad spend.

The fact that Shopping campaign had less amount spent on it indicates that it didn’t majorly affect the search spend, which witnessed a year-over-year increase of 7% and quarter-over-quarter increase of only 2%. Paid social spend should also be highlighted here. It grew by 32% year-over-year, thanks to Instagram, product ads and video.



What these stats are basically telling us is that e-commerce advertisers keep on increasing their spending on product and Shopping campaigns. Additionally, its looks like this will continue as we head into the fourth quarter of this year. Not to forget that Google’s new Shopping experience will also enter the testing phase in the coming months.

Chris Costello, Senior Director of Marketing Research at Kenshoo, stated that promotions related to Prime Day in July drove the overall spending for the month to nearly that of last November. This statement clearly points to the possibility of a new high heading into the holiday season.

The report is comprised of data from nearly 3,000 advertiser and agency accounts across 150 countries. It covers campaigns that are run on Kenshoo’s platform on Google, Baidu, Yahoo japan, Pinterest, Snapchat, Facebook, Instagram, Facebook Audience Network, Yandex and Amazon Adverstising.

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