Facebook to Have Less US Young and More US Senior Citizen Users

Facebook has currently seen a sharp hike in the number of senior citizens found on it. The number of users has doubled on Facebook between 2012 and 2019 that is a noticeable shift.

According to the Pew Research Center, the following data has been found.

• Senior citizens known as “Silent” generation, born before 1945, were found to be 21% on Facebook in 2012. However, Facebook now contains around 37% of these users on its platform.
• Data regarding baby boomers suggest that they are also increasing in number on Facebook. According to Pew’s research, baby boomers were around 43% on Facebook in 2012 with 60% in 2019.
• The data regarding Millennials and Gen-Xers have been stable.

Even though number of users is increasing on Facebook still they are senior citizens only and Facebook is losing its young users. Other data has shown that young users are moving towards other social media platforms such as Instagram.

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• Also read: How Brands Can Use Social Media to Influence Consumers

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Pew research also evaluated the ownership of smartphones suggesting that around 40% of citizens aged 74-91 (as known as Silent Generation) have smartphones. On the other hand, 93% of Millennials and 90% of Gen Xers own smartphones.

Read next: The Evolution of the Device Landscape

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