Google's John Mueller Finally Confirms Whether the Word Count is a Search Ranking Factor or Not!

Every content creator wishes that their published work gets decently ranked by Google in order to attract decent traffic. To achieve this, the publishers and bloggers take care of various things before posting their work. Even after ensuring that everything is alright, there is a chance that their content still doesn’t get ranked at a good spot by Google.

This often leads such publishers and webmasters to question several things regarding the ranking process and that includes “whether an article with a higher word count will perform better than the one with a lower word count?”

Well, first of all it should be cleared that it is quite hard to completely figure out Google’s ranking process. However, we finally got to know whether the word count plays a key role in the process or not.

Responding to someone searching for a tool to study the word counts of a particular query’s top Google listings, John Mueller of Google said that Word Count isn’t a ranking factor and thus, people shouldn’t be concerned about it or go deep into analyzing the word counts of well-ranked content.

Mueller didn’t offer any additional details and kept his response strictly to the point. Now, with the word count confirmed to be a non-significant ranking factor, how should people craft their content so it can be listed at a good spot in the Google Search results? Well, people have different answers in regards to this question.

The most popular answer is that the content should be unique and its quality should be top-notch. If that requires a lengthy article, then go on with it. If a subject can be thoroughly covered in the form of a well-written article in less words, then there is no need to push the word count with unnecessary details.


Many marketers have given their examples as well that reducing the word count by omitting uncalled for details and improving the quality and formatting in return brought much more traffic to their blogs/websites than before.

The best way to verify the above mentioned claims is that you submit a few search queries and then dive into the top 3 results for each query and you will notice that the word count varies randomly with each result.

As mentioned above, there’s no way to crack the code that is the Google Algorithm. The best advice we can give anyone at the moment is that they should work on their craft and produce content that can’t be produced by anyone else and learn accordingly.


Photo: NurPhoto / GettyImages

Read next: Google Updates the Algorithm for Featured Snippets to Display Latest Information!

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