Global Social Media Usage Statistics Reflect State of the Industry

Social media is one of the biggest driving forces in our world. It has become one of the most popular places to get news as well as to stay in touch with people that you consider to be part of your social group all in all. Recent statistics about social media usage reflect how it has changed in the past few years, and how it has managed to create a niche for itself that it might now start to lose because of the fact that public trust in social media platforms has started to decline.

The average social media user spends about two and a half hours browsing through various social media platforms on a day to day basis. One of the most important pieces of information that you can gain from this statistic is that this year has seen a stagnation of sorts in the growth of various social networks. The first quarter of this year saw usage drop or at best plateau for various social media outlets based on usage statistics from around the world which are gathered through a wide variety of methods.

However, it is important to give context to this data. The important context that you need to understand here is that the lack of growth is being seen in markets in developed countries such as western nations. These countries have the largest number of people that have a problem with how social media platforms are operating.

That being said, if you were to look at emerging markets such as the Philippines, especially looking at younger demographics which social media platforms would definitely want to snatch up, social media usage has actually gone up partly due to more widespread internet access. This could mean that social media platforms will start to shift their focus to emerging markets, something that a lot of platforms have already started doing recently in order to make sure that their growth rate remains more or less consistent.
"Younger groups are the most enthusiastic about social media, and the internet populations of fast-growth markets tend to be younger than most mature markets. This provides clear context for why the topline figures for daily time spent on social media differ so significantly between countries, from a high of 4 hours in the Philippines, to much lower figures of around 1 hour 15 minutes in some European countries.", explained Global Web Index in its report.
Take a look at this chart for more insights on daily time spent on social media globally.

Click image to enlarge+.
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