Facebook Is Launching More Badges After the Success of Top Fan Badge Feature

Facebook recently initiated a positive enforcement plan where they are trying to increase engagement by giving badges to the fans and followers of pages who comment regularly. The group badges consist of little images, along with small notes that appear with the name of members, when they respond in the comment section of a post. Since the introduction of the top fan badge, Facebook has seen a significant increase in the engagement and this is the reason they have to launch more badges. These badges include admin badge, moderator, rising star, new member, visual storyteller, conversation starter and founding member badge.

It seems that these group badges are helping in raising engagement and this is the reason Facebook has even added to the already long list of badges. According to SocialMediaToday, these additional badges include anniversary follower badge and milestone follower badge which adds surprise effect. What’s even more surprising is the fact that a single follower can have two badges which will come as “+1” and other followers can open it when they want to see the second badge.

These badges are not just meant to increase engagement and encourage the top fan to promote the interaction but also, help the admin of the page to know about the users on the Facebook page and group. This work exactly like esteemed customers or loyal customers’ cards that most of the customers get from the brands, which means in case of any new update there will be few people who will comment right away, making it easier for the page admin to customize the audience for the paid ads. To make it even better, back in June, Facebook also rolled out an additional feature that helps the admin to share the post with top fans only.

In short, with the help of these new badges, not only the fans and followers will increase and feel special but also the admin will get a better insight about the page followers and the people who are the frequent commenters. The main idea behind this is that it will help in creating a customized audience, and while launching paid campaigns the admin will have a better idea about the audience. Experts say that this feature might look superficial but it has better use that affects the way admin manages a page.

Read next: How Facebook Zeros In on Bugs in its Code
Previous Post Next Post