Facebook Finally Introduces the Option to Add "Custom Link" to its Stories

Facebook has recently rolled out a couple of new features for Stories. This news shouldn’t come as a surprise to anyone as the Social Media Giant has been regularly testing out a number of features across all of the services it owns. However, these two new features in specific should be pointed out as they have the potential to lure more users into checking out Facebook Stories.

Matt Navarra and Jacki Pitkow can be credited for spotting the first feature. It is a slow motion effect for Story videos. The effect can undoubtedly be used to make Facebook Stories look cool and stand out among others. However, what’s really surprising is the fact that the effect doesn’t exist in Instagram Stories and Facebook usually incorporates Story features from Instagram.

Thus, it’s still not clear why Instagram doesn’t have this tool yet or maybe, it’s because the Company plans on testing it out on Facebook first. Regardless, it is a cool effect and should be utilized to increase Story engagement.


The second feature in question was spotted by Matt Navarra and Ahmed Ghanem. This feature would definitely help out Creators who have a YouTube channel or other Business sites they would like their followers to check out. The feature would allow users to add a custom link to the Stories (in a similar way to how Instagram Stories let users do that).

The available options along with this feature will be: Book Now, Shop Now, Call Now and Get Directions. Interestingly, many people believe that there is a certain number of followers one should have before they can utilize these options as every page owner can’t spot them. However, it can also be due to the fact that the feature is relatively new and is taking its time to become fully accessible.

It will be interesting to see how these Story features are received by the users. Both of these features have potential to boost a business, provided that a well-crafted strategy is implemented while campaigning.

Read next: Facebook introduces new Video Creation Kit which includes editing, resizing options and ‘Save’ feature

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