The photos of Wikipedia are replaced with the shot of sportswear by The North Face (TNF) in a campaign with Leo Burnett Tailor Made to come on top of Google Images results.
It is boasted by TNF in its promotional video that Google Search shows the picture from Wikipedia article about a particular destination on Google Images first by the company. The company took benefit from this and took shots of their products on popular location to replace the pictures. In some cases, North Face photo shopped the pictures of Wikipedia by placing their products in it.
The video had showed that how the clothing company hacked the results cleverly by labeling that campaign is collaborated with Wikipedia, although it was not a collaboration. North Face has violated the terms of Wikipedia, due to which the editors of encyclopedia removed the photos and accounts were reported once Ad Age reported it.
Ad Age suggests that the news of TNF's exploitative campaign might help them to achieve their publicity goals, even though it's not the positive one.
Read next: A Blessing in the form of Glitch: Google's Search Shows Over 30 Results on the First Page!
It is boasted by TNF in its promotional video that Google Search shows the picture from Wikipedia article about a particular destination on Google Images first by the company. The company took benefit from this and took shots of their products on popular location to replace the pictures. In some cases, North Face photo shopped the pictures of Wikipedia by placing their products in it.
The video had showed that how the clothing company hacked the results cleverly by labeling that campaign is collaborated with Wikipedia, although it was not a collaboration. North Face has violated the terms of Wikipedia, due to which the editors of encyclopedia removed the photos and accounts were reported once Ad Age reported it.
Thanks to this braggadocio video and your article we've now removed the product-placement from all article. The user accounts behind the edits have been reported for breaching the Terms of User for undisclosed paid advocacy. https://t.co/XFODUri5sF For shame @TheNorthFace.— Liam Wyatt (@Wittylama) May 28, 2019
Ad Age suggests that the news of TNF's exploitative campaign might help them to achieve their publicity goals, even though it's not the positive one.
Read next: A Blessing in the form of Glitch: Google's Search Shows Over 30 Results on the First Page!
And they need to be penalized as well. Bloody sharks...
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