Google enforces enhanced privacy on Incognito Mode for Maps and Search

At the Google I/O 2019, the search giant announced its plans to improve data retention and privacy protocols across all its platforms.

Starting from today, the company is rolling out filters that will auto-delete web & app activity while the feature to auto-delete location history would also be available in the coming weeks.

CEO Sundar Pichai also announced plans for Incognito Mode extensions that would be compatible with Google Maps and Google Search within this year. The same feature was made available for YouTube last year as well.



Similar to Chrome browsers, the activities performed in Incognito Mode won't link to the user’s profile.
"As our phones become the primary way we access the internet, we thought it was important to build Incognito mode for our most popular apps.", announced Eric Miraglia, Director of Product Management, Privacy and Data Protection Office at Google, in a blog post.
However, as the company expands the use of machine learning in its protocols, they are also exhibiting concerns regarding the user’s privacy control.

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