DuckDuckGo's growth continues to outpace Google and Yahoo but is still a relatively small part of the search engine ecosystem

DuckDuckGo (DDG) is leaving behind other search engines, especially in terms of organic mobile search.

The growth of DDG's overall search visits is around 54 percent, whereas, the organic searches on mobile devices is increasing with the rate of 78 percent (year-over-year). DDG accounted for 0.5% of organic search visits in Q1 2019, up from 0.3% last year.

On the other hand, Google's mobile search visits have increased 6 percent, it faces a downfall in its total organic search visits in Q1 2019, up to 2% year-over-year.



Search engines like Yahoo and Bing have either consistent search visits or the graph is negative in Q1 2019 data.


The digital marketing report which along with organic searches included paid search, social and Amazon ads were published by Merkle Inc.



When it comes to Google, it boasts 93% of the US organic search visits in Q1 2019.

Google also shares 96% of the organic search visits on mobile devices, a 6% year-over-year increase.

The study showed that despite the fact that DuckDuckGo is not a default browser on iOS and Android devices like Google, still the traffic through mobile for Google and DuckDuckGo is the same for Q1 2019, accounting 62% on both.

On the other side, the study revealed that, website visits attributed to social media accounted for over 4% of all site traffic in Q1 and 5% of all mobile visits, both new highs for this report. Instagram saw the largest visit growth at 114%.



Read next: How Visual Is Transforming the Search Landscape for Digital Marketers (infographic)

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