After Instagram and Pinterest, Google is All Set To Test Shoppable Ads

After Instagram and Pinterest, Google is also incorporating e-commerce into its search results. Within image searches, shoppable ads will be displayed which will give basic details of shopping and also link to buy it.

Suppose when a desk is searched in Google images, by clicking on the shopping tag, some of the details related to desk will be displayed and if the users are interested, they can continue to the given link and buy it from there. Fortunately, this will only be applicable to sponsored ads, meaning images searched will not be overlapped by ads.

For now, only a limited number of people will be able to access it, that too when searched about broader topics. The future implementation of it will be based on the response from this test process.

While searching for images generally, people are most likely to end up buying something from the images result.



In a blog post Surojit Chatterjee, Google's Vice President of Product Management and Shopping said that, "50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images." Adding further, "We’re introducing shoppable ads on Google Images as another way we’re helping you [advertisers] connect with consumers."

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