Google Removing Millions Of Bad Ads, Apps & Pages, Introducing New Policy On The Network

Ads on Google have been one of the most popular business in the digital world. The company recently released an annual update regarding how it has been dealing with wicked aspects of it.

Google, with the help of manual review and machine learning, said that the company has removed 2.3 billion bad ads in 2018 that were not following the policies and had been exploiting the vulnerable audience through these ads. The company also has shut down sites which have been violating policies and the ad network. Following this, ads from 1.5 million apps and around 28 million pages have been removed by Google.

New ad policy will also be introduced by the company in April, to guide the advertisers, creators and the ones who post those ads.

With $32 billion in the previous quarter, Google ads have been generating the most revenue for the company, making 83 percent of its total revenues. These ads are displayed on many services provided by the company like Gmail, Android, YouTube, Blogs and search engine result pages.

Google has been using algorithms to stop the bad ads who have been misleading people in various ways. The company has been working to improve the methods to track and stop these ads before they make their way to network.

In 2018, it removed around 1 million bad accounts, whereas in 2017 the number was double. The focus of the company has been on removing the bad accounts rather than individually removing the ad.

Company’s spokesperson said that by removing one account, someone who could run a thousand bad ads has been blocked to do so. The root cause is given the attention to save users from bad ads.

Though the ad business is growing but has been slow in comparison to other competitors like Facebook and Amazon.

Recent YouTube scandal about Pedophiles is an example that all the important advertisers and brands will move away if bad ads continue to be displayed. This has made Google more vigilant about its ad policies and is aware of its future.

Currently, Google is focusing on apps, websites, page, ads and those who are behind these all. Scott Spencer, Google’s director of sustainable ads mentioned the specific categories of ads that have been removed recently. These include 207,000 ticket seller ads, 531,000 ads for bail bonds and 58.8 million phishing ads.

The company has been taking action partially on public pressure and some on its own. Last year, it introduced 31 new policies to cover suspicious ads, including about the cryptocurrencies.

It is on continuous effort to look for the bad sites and apps who have been using its network to host ads. 330 new detection classifiers have been created on website front, to check the pages not going according to policies.

It has also made changes to the way ads work on pages, guiding the page publishers, as the introduction of auto-ads according to page-level, in 2018. It is not linked to 330 detection classifiers, has shown improvement in controlling the function on the page level. Using these efforts, Google identified badness on page level and called off 734,000 publishers, apps developers and removing ads from 1.5 million apps and 28 million pages, who had been violating the ad policies of the company.

One of the major issues of Google and Facebook in recent times is the spread of fake information through the platform. Especially after the election manipulation scandal, these have been scrutinized by the government in many areas.

Last year Google verified 143,000 election ads in the United States and provided data about who has been running those ads. This will be practiced in the EU and India as well as the times of upcoming elections.

Next month, Google will be introducing a self-help tool on the dashboard for advertisers. Machine learning will be used to scan whether ads are following the policies or not, before uploading the ads on the network. Ads, its keywords and extensions on the account will be checked at the time of launch of the ad, and not just ad will be focused.

Along with this, real-time help is provided to advertisers, giving them tips and solving the problems and also the present a history of appeals and certifications.

It would help specifically the new advertisers to fix their quick issues and display their ads. The troublesome issue is that how bad actors will manipulate this by identifying and misusing the loopholes.

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