Reddit lags behind other social networks when it comes to valuable users

Reddit boasts 330 million monthly active users and recently it bagged another honor by raising $300 million in funding, giving the company a $3 billion valuation.

However, with annual revenue of $100 million, Reddit has the least valuable users, compared to other social networks.

In fact, Reddit’s average revenue per user is only about $0.30, which is quite low then the profits of Facebook, Twitter, and Snapchat.

Twitter has slightly fewer monthly active users at 321 million but manages to garner around $9.48 per user annually.

Facebook, the leading social media network has 2.32 billion monthly active users. However, its annual revenue per user is $7.37.

On the other hand, Snapchat claims to have per year earnings of $2.09 per user.

Despite the earnings, Reddit has managed to gather the attention of the challenging age group between 18 and 24. Half of the users on its platform belong to the said demographic, which means that the Reddit does have some appealing elements.
"So let me get this straight." responded a Redditor on the news. Adding further, "Value is a calculation based specifically on how much money can be extracted [through advertisement] from the user base of a social network and nothing else? Yeah, let's stay worthless Reddit."
Unfortunately, Reddit frequently makes the headlines for criticism and concerns voiced by the users over abuse, harassment, and piracy.

Nevertheless, Reddit needs to create a more positive environment for the advertisers, in order to rank along with the other social networks in terms of revenue.

Reddit (AKA the front page of the internet) Has the Least Valuable Users Compared to Other Social Networks
Photo: Reddit

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