How One Startup is Dealing With Bots Army

Pretty much everyone out there hates bots. This is because of the fact that they can ruin the internet experience and make it difficult to get the job done in a manner that would allow us to fully take advantage of the benefits that the internet offers to us. Of course, not all bots are bad. Some can be used for the good of making the internet a simpler and more intuitive place for people to gather and discuss. A good example of this is Reddit, where bots are often used to moderate forums and the like that might have otherwise been tough to manage.

That being said, it’s safe to say that most random bots you are going to encounter on the internet are more or less going to be nuisance. They end up costing businesses tons of money because of the fact that they end up stealing data and often end up skimming from transactions that are occurring on a day to day basis between businesses as well as the various consumers that are trying to acquire goods and services by using the internet as their primary resource for doing so.

Enter Kasada, a startup that is dedicated to the sole purpose of eradicating bots from the internet, or at the very least neutralizing them and preventing them from having as severe an impact as they tend to have at this point in time. The main premise of the startup is that it creates tasks that it would distract bots with. These tasks would be so complex that bots could potentially end up getting tangled up in them for very long periods of time.
Also Read: The Increasing Difficulty of CAPTCHAs
While the bots are still going to exist on the internet, at the same time they are not going to be doing any harm. Their mechanical minds would be too focused on a task that they think they have been assigned. This is a pretty brilliant way to deal with bots because of the fact that it uses the very nature of these bots against them. The thing that makes them so much of a nuisance is what ends up making it so difficult for them to avoid the traps that Kasada will be laying for them, especially if they have been programmed to be dogged in their pursuit of task completion for malicious reasons.

According to the CEO of the company Jonny Xmas (yes, believe it or not that is his real name), bots are designed to pursue tasks until the tasks are completed. What Kasada does is that it makes these bots think that the task has not yet been finished. The true beauty of this solution is the fact that the bots in question are going to think that they are scraping sites for data when they are actually stuck solving meaningless puzzles that are not going to harm anyone. It is the perfect solution for bots that just don’t know when to quit.

Kasada’s process works by determining whether a visitor to a site is a bot or not, and if it is a bot then a math problem will be provided that will make the bot think that it is working on a fully loaded site. This is important because of the fact that it will allow the people that are operating the bot to believe that it is doing the job. If the bot becomes visibly entangled in a meaningless task then the owners of the bot are probably going to try again. Hence, in many ways Kasada is a long term solution for bots.
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How One Startup is Dealing With Bad Bots

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