Wojcicki’s admission of irksome experience on YouTube’s part is definitely the right amount of self deprecating. She stated that YouTube did not intend to be the sort of platform that would do such things, and that her own children felt that the video was “cringey”. The rest of the letter reads like a standard admission of guilt that companies like Google and Facebook seem to have memorized by this point after repeated scandals that have occurred over the past few years.

YouTube CEO Susan Wojcicki Photo: Noam Galai via Getty Images
However, one heartening aspect of her letter was that she reiterated YouTube’s commitment to its creators along with a statement that the platform was going to focus more on helping creators monetize their efforts as much as possible. The good thing is that YouTube seems to have genuinely been focusing on this with the new YouTube Studio along with YouTube Music and YouTube Premium all of which create new sources of revenue that content creators would be able to enjoy. The fact of the matter is that YouTube has a long way to go before it regains the public’s trust but this is a good first step.
No comments:
Post a Comment