Facebook Introduces a New Reporting System for Click-To-WhatsApp Ads

Facebook has introduced traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed.

What is in it for marketers?

With Facebook’s Click-to-WhatsApp ad, marketers and advertisers can initiate conversations with potential consumers through the encrypted platform. The ads can be purchased through Facebook’s Ad Manager Platform and displayed on the user’s Facebook News Feed.

In addition to messaging, the Click-to WhatsApp ad campaign will now also include traffic, conversions, and post engagement.

Facebook was planning to monetize its encrypted messaging app for some time. The company launched a business app and business profiles in January 2018 while the Click-to-WhatsApp feature was rolled out in August of last year, allowing interested consumers to message a business via the app.
Related: Facebook Developing Cryptocurrency for WhatsApp
Advertisers that run the Click-to-WhatsApp ads will receive metric reports in their Facebook Ads Manager dashboard for analysis.

Escalating their ad offerings to WhatsApp is a logical step taken by Facebook. Equipping the marketers with the latest features will allow them to enhance their Click-to-WhatsApp ad campaigns – further integrating a Facebook-to-WhatsApp engagement strategy.

Additionally, Facebook has plans to roll out WhatsApp ads in the app’s status feature in the year 2019. However, the messaging company has announced no specific timeline.

Facebook is adding a new reporting for Click-to-WhatsApp ads
Photo: Marie Waldmann - Photothek/Getty Images

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