2018 State of Social Media Videos: Content Marketer Trends (Infographic)

Just like every year, Animoto is back with its report on social videos. The survey questioned 1000+ consumers regarding how videos posted on social media impacts their purchase behavior along with 500+ marketers on how they are keeping up with the changing video trends.

For the complete report, check out the infographic below.

Here are some of the highlights from the survey:

• 93% of businesses report that new consumers often reach out to them after seeing a video of their brand/service on social media
Related: How Internet Users Consume Online Content (Infographic)
• 88% of marketers are content with the ROI they receive from their social video efforts

• 52% of marketers use Facebook Ads manager

These numbers significantly indicate the importance of marketing through video. In 2018, marketers are creating more and more videos to keep the audience engaged. In fact, the same report shows 69% of marketers making more videos than the previous years.

The 2018 report by Animoto highlights the importance of video creation for social media by marketers. Check out the infographic for more information.

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