Practical Guide to Start Your Infographic Marketing Campaign

Infographics are getting more popular among B2B marketers by the day. A recent study by Content Marketing Institute shows that 65% of B2B marketers are using infographics in their marketing strategies.

This blog post provides a brief guide to leveraging infographics to build a stronger and more effective marketing plan. Let’s dive right in.

How You Can Use Infographics in Your Marketing Strategy

Infographics are very versatile in how you can use them. After all, they are basically images that contain the informational value of a blog post – what’s not to love?

These are some of the best options on how you should use infographic in your marketing.

Generating Backlinks with Infographics

Backlinks are links from other websites or blogs to your website/blog. You can think of a backlink as a positive vote or recommendation for your website. They can affect how search engines like Google and Bing think of your website’s quality and where it should appear in search results.

Infographics are an incredibly effective tool to generate these “vote” or backlinks to your website because people like sharing a nice bit of information – and they like free content as well.

Here’s how you can get tons of backlinks using the guest infographic or guestographic method, courtesy of Backlinko.
  1. Post an infographic on your blog.
  2. Find other blogs that write about similar to your infographic.
  3. Show them your infographic.
  4. Offer them a unique blog post to go with it.
  5. Get backlinks.

Using Infographics in Social Media Marketing

Infographics are, traditionally, long-form vertical images designed. Similarly, the majority of social media users are on mobile devices. See the connection?

The social media traffic source is shifting to favor mobile device with 51.6% coming from the mobile device. Simply said, there are more people using mobile devices to access social media than desktop device users. What makes infographic works well on social media marketing is the bite-size information that they are known for.

Social media is a great marketing channel, but you should keep focusing on building traffic to your website because you have full control over the domain and website.

Infographics work better in promoting content than a plain text post with a link attached to it. For example, Facebook posts with images see 230% more engagement than those without images.

The absurdly large number of people using social media today, promoting new content on your website to social media is a no-brainer. According to Statista, Facebook currently tops the most popular social media with 2.3 billion users, followed by YouTube and Instagram with 1.9 and 1 billion users respectively.

The point is, social media is a melting pot where every type of potential customers can be found and targeted. That means your target customers as well. And using infographic improves the odds of you reaching the right group of people through social media.

According to BuzzSumo’s research, infographics receive the most social media shares compared to other types of content – this will help your content to get discovered more quickly and reach more people.

Average Shares by content type

For the infographic content, you can compile facts, statistics, or a list of tips and tricks related to the topic of your new content. But remember that you need people to visit your site – so make sure to not reveal everything in the infographic.

Leveraging Infographics to Build Brand Authority

In order to be considered as an expert in your industry, you need to act like an expert first. Here are some ways of using infographics that can help you to become an expert.

Repurpose An Evergreen Content

If you have an evergreen content on your blog, it’s a great idea to repurpose as an infographic. As we’ve talked about in the previous point, infographics receive significantly more shares on social media compared to other types of content.

Repurposing evergreen content means you get to use it indefinitely – right now or next year, it’ll still be useful. If you don’t have one right now, I suggest you start finding a unique evergreen topic to be the traffic powerhouse for your website.

Provide Unique How-To Infographics

Providing how-to guides, tips, and tutorials is one way to build your name as a thought leader in the industry. The problem is, there are already hundreds of powerful blog posts in your industry. You need to come up with a unique angle that can stand out among the already-powerful blog posts.

So, how do you come up with a unique topic for your infographic? Milkwhale compiled a series of tips to come up with the right infographic ideas – which is presented as an infographic!

The guide urges you to define your audience first before coming up with any crazy ideas. It says defining your audience plays a significant role in triggering engagement from them.

The infographic proceeds to talk about the importance of knowing your end goal. A predefined end goal can help with providing direction in which infographics can go in the future.

According to the guide, these are some of the types of goal that you can achieve with an infographic:

Brand Awareness
When people are familiar with your brand, they are more likely to consider you one of their primary options. In a way, brand awareness can be indirectly related to loyal customers. Creating an infographic for this purpose mainly consist of showing how you can help people solve their problem with your expertise and products.

Brand Loyalty
Infographics created for increasing brand loyalty mainly consist of content that adds value to those who have used your products. For example, 10 Tips to Use ACME’s Beauty Product More Efficiently – this type of topics benefits those who have purchased ACME’s beauty product and therefore can help them get the most out of it.

There are more useful tips on finding the right idea for your infographic, check them out below:

Content Marketing Tips: How to Find the Most Engaging Topic for Your Infographic

Read Next: Ruling Social Media and Internet - It’s All About the Images (Infographic)
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