Influencer Marketing Survey: How Do Influencers Generate Their Revenue

It’s a well-known fact that the influencer marketing has been on a rise for the past few years in general and the social media market does not fall behind on this trend either. As the world of social media rose to its current state, people started using it more often as a medium to promote their brands and products.

"A trusted referral influences people more than the best broadcast message" in the words of Mark Zuckerberg.

However, influencer marketing is a relatively new concept in digital marketing and its regulation, monitoring and revenue are often questioned since it’s not absolutely clear as to how the influencers make their money via social media and whether they should be at all.

Influencer marketing has developed into a full-time career for some, so its only natural that they would monetize and strategize to generate sufficient earnings through it. So the question arises, how do they make money?

It’s fairly necessary to dive into the top revenue streams for the influencer marketing in order to strategize perfectly on your influencer marketing for your brand.

Kite, recently did a survey of 212 influencers throughout a variety of industries to learn how the revenue is generated.

The following infographic demonstrates the top ways in which influencers generate their revenue:

Infographic: Top ways influencers generate revenue

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