A Data-driven Look at How Content Marketing and Personalization Technology Are Converging (Infographic)

Everyone today demands a personalized experience. Gone are the days when audiences could be bombarded with irrelevant ads without causing annoyance. Today, people want to see things that only concern them. From here arises a new marketing strategy - the one that focuses on personalization.

Still a large number of marketers do not follow this practice due to lack of right technology and insufficient information. However, successful entrepreneurs have revealed that the convergence of content advertisement and customization is the key to success. It generates higher profits, and increases conversion rates. Most of the marketers are positive about this sort of development.

This infographic looks at how personalization is changing the way brands think about reaching consumers.


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