Marketing to Today’s Moms: What Brands Need to Know - #infographic

When it comes to making household purchasing decisions, moms often know best. There are more than 85 million mothers in the United States, each driving purchases in housing, travel, food, and more. Despite mothers’ undeniable influence on consumer spending, many brands miss the mark when creating marketing messages geared toward moms.

So, how do you create messaging that will resonate with mothers? Which approaches and formats are most effective? MDG Advertising’s latest infographic will help you answer these questions.

The infographic showcases data from recent research reports and surveys, revealing how mothers see themselves as compared to what’s depicted by brands. With 56 percent of mothers reporting that marketers don’t understand them, there’s clearly a disconnect—but how can brands bridge that gap?

The answer may lie in updating your vision of the American mom and embracing mobile platforms in order to reach tech-savvy, on-the-go moms. A staggering 96 percent of mothers use the Internet, whether it’s for entertainment or social media. Sixty-three percent of mothers say their phone is essential when connecting with the online world. Moms also respond to television advertising; in fact, it’s one of the top ways they discover new brands. Positive word-of-mouth recommendations also attract moms—and they can’t resist a good deal.

Today’s mothers are Internet savvy, multi-taskers, and avid online shoppers who love a bargain. Find out more about this important demographic by viewing the full infographic below.
How to Market to Moms: 5 Insights for Brands [Infographic]
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