Everyone has different tastes, not just with food, but also with how they take in new information.
In a 2015 study, 28.8 percent of surveyed respondents prefer to learn by doing.
How did others fare?
– 24.9% are readers.
– 24.55% are listeners.
– 21.72% are visually oriented.
What does this have to do with repurposing marketing content?
Every online medium has unique strengths which can cater to the four learning styles:
– Visual customers might like infographics or presentations.
– Listeners could lean towards podcasts or audiobooks.
– Readers may opt for well-crafted blog articles or e-books.
– Action-oriented people might favor motion/interactive graphics or videos.
You can still use the same main ingredients – your core ideas – but cook them up in other ways to appeal to various palettes.
There are a plethora of guides that teach you how to reach more audiences by maximizing repurposed material on social media sites. However, there are just some ideas that are transmitted better as an infographic, a series of Tweets, a YouTube demo video, or as a set of PowerPoint slides on SlideShare.
This is why choosing your topic goes beyond looking for different sites and knowing what kind of material they publish. If you want to maximize your brand’s visibility and sell more effectively, you need to identify how your consumer base looks for content suited to them.
Before you begin reformatting your work, ask yourself three things:
• What idea do you want to repurpose?
• Who do you want to serve it to?
• How do they want to consume it?
This infographic from SlideGenius.com can help you condense your ideas, define their purposes clearly, and identify your audience’s preferred flavors before you pass them to other sites.
Rick Enrico is the CEO and Founder of SlideGenius, Inc. He regularly publishes expert presentation tips on the SlideGenius blog. You can connect with him on LinkedIn and Twitter.