Have you noticed a frustrating fall in Facebook's organic reach?
If you have a Facebook business page that you update on a regular basis, chances are you have noticed a decline in your engagement rates.
Well, you're not alone.
Since 2012, the organic reach of content published from brand pages has been trending downward.
According to an infographic from Marketo, 2 - 8 percent of fans see your Facebook posts, only when you've a large following. Which is of course not good for small businesses.
So, should you quit Facebook? Is it the end of the Facebook free-for-all?
This infographic has the answer and some great marketing tips too!
Key Takeaway:
If Facebook isn't working for your business then expand your digital marketing efforts to sites and tactics with higher ROI. Invest in Instagram, the app boasts 58 percent higher per-followers interaction for top brands than on Facebook. Pinterest and email marketing are also good options.
