In Q3 2014, Instagram likes and comments have more than doubled since Q3 2013 and have grown 12X since Q3 2012, reveals new study from Simplymeasured.
The study also found that:
• 86 percent of top brands have an Instagram account.
• 91 percent posts shared by top brands have 7 or fewer hashtags.
• Posts with at least one hashtag average 12.6 percent more engagement.
• On average, posts that mention another user handle get 56 percent more engagement.
Simplymeasured said in introducing its data:
Instagram is a playground for brand marketers. With audiences growing by the day and engagement up 416% in just two years, the opportunity is ripe.
Take a look at this infographic for more insights on how top brand in the world use Instagram.
Click image to enlarge.
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