Good social conversations solidify relationships and help people establish a direct connection with your company, but how do you know that you’re doing it right?
Take a look at this infographic from exacttarget proposing 20 ways to succeed at social media engagement.
Some key takeaways:
Be transparent: Actively solicit feedback, introduce your team and let customer chat with employees online, or turn your CEO loose on Twitter. Openness goes a long way in social media.
Be mindful of over sharing: 61 percent of Facebook users "strongly dislike" or "somewhat dislike" when people share too much information about themselves.
Respond to positive feedback: Engaging around positive feedback gives your brand the chance to turn casual fans into coveted brand evangelists.
Act quickly: Gone are the days of getting back to your clients in 1 or 2 days. Today, you've got to make every effort to get back to them as soon as possible — and then do it.
There's more in the full visual. Take a look.