So your business is on Facebook and Twitter; maybe you even have a blog in order to keep in touch with your customers. But just having social media profiles isn't always enough. Like any business practice, gauging how effective it is remains essential to success. Let's take a look at some tools you can use to measure how effective and engaging your social media presence truly is.
For Referring traffic, your content's quality and relevance:
Programs like Google Analytics help you see how much traffic us being referred to your website or profile, unique page views, time on page and total page views.
For Community Size and Engagement:
Social CRM, or customer relationship management, tools are good for creating dashboards that track your customers data while monitoring your growth and engagement levels. SproutSocial is a popular tool that not only gives you basic engagement metrics, but also recommends areas where you could improve.
Check out this infographic for rest of the tools. List complied by infographicworld.
Top image courtesy: uberflip.