"Social media marketing has undergone several big changes in 2014. While Facebook is starting to limit organic reach for brand pages, Twitter has embraced e-commerce and SMBs. If you don’t have a dedicated Twitter strategy, now is the time to start."
Bigcommerce teamed up with Twitter to take a deeper look at how small and medium size businesses (SMBs) can leverage and maximize the real-time information network. Twitter conducted a survey with 1,000 respondents who live in the US, use the network monthly and follow SMBs. Bigcommerce tapped into data from the BC 100, a sampling of 100 Bigecommerce merchants who had strong revenue as well as over 1,000 followers. By studying both successful sellers and loyal customers, here are data-drive best practices to help your business soar.
Some key stats from infographic:
6 out of 10 users have purchased from an SMB because of Twitter.
86 percent Twitter users plan to make a future purchase from an SMB they follow.
39 percent Twitterers follow a SMB to show their support.
36 percent follow to get useful information.