"Social Media has become a massively important part of people’s lives across the globe. Boosted by the growth of the Smartphone, users’ have become more and more focused on individual moments, which they can share. Sharing, posting and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media has a significant effect on retail, online and in store. So how can brands use this to their benefit?"
This infographic from mobiledonky takes a closer look at who holds the power of social influence, where does social media feature in the buying process, who is leading the social revolution and how are brands affected by this revolution.
Some key takeaways:
Social media as part of the buying process is commonly access via mobile.
Mobile is extremely important to all demographics, but most to young people.
Mobile apps are the best route to mobile, therefore mobile apps must find a way to be more social.
Top Image credit: Bplanet/Shutterstock.