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Jun 25, 2014

How eCommerce Merchants Can Take Off With Twitter - infographic

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Infographic: How online merchants can take off with Twitter

"Social media marketing has undergone several big changes in 2014. While Facebook is starting to limit organic reach for brand pages, Twitter has embraced e-commerce and SMBs. If you don’t have a dedicated Twitter strategy, now is the time to start."

Bigcommerce teamed up with Twitter to take a deeper look at how small and medium size businesses (SMBs) can leverage and maximize the real-time information network. Twitter conducted a survey with 1,000 respondents who live in the US, use the network monthly and follow SMBs. Bigcommerce tapped into data from the BC 100, a sampling of 100 Bigecommerce merchants who had strong revenue as well as over 1,000 followers. By studying both successful sellers and loyal customers, here are data-drive best practices to help your business soar.

Some key stats from infographic:

6 out of 10 users have purchased from an SMB because of Twitter.
86 percent Twitter users plan to make a future purchase from an SMB they follow.
39 percent Twitterers follow a SMB to show their support.
36 percent follow to get useful information.

How small to medium-sized business  Can Take Off With Twitter [INFOGRAPHIC]

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