Do you want to boost brand awareness through content marketing? But wondering how to choose the right channel for your content promotion?
Unless you work on right channels, your content marketing strategy could end up falling on deaf ears. Content strategy is much more than just choosing a social platform.
This infographic from webmarketinggroup proposing 3 ways that help you determine what marketing channel suits your content best.
1. By who you're targeting:
Understanding your audience is the most important aspect of any successful content strategy. Part of this, is understanding where your audience hang out. This will drive the content your create, but will also drive the way in which you promote it. You can find what platforms they're most likely to use by researching your target audience.
2. Choosing between paid, earned or owned channels:
Investing a little in all 3 areas will result in a coherent marketing strategy which delivers a greater overall ROI.
3. Efforts vs. Budgets:
Often, the channel you choose comes down to two fundamentals: How much budget you have to spend, and how much time you have. Ultimately, deciding where you put either you money or your time relies heavily on the expected ROI.
Take a look at this visual for more detail:
Top image via: teaching.org