Is it too late? Will our company be left out? Is social media the next big thing? Should our business be involved?
These are all the questions that we ask ourselves when it comes to starting with social media, and even more specifically, new networks or social apps as they jump into the game.
Social media is a great marketing tool that businesses can leverage to reach their target audience as well as to communicate current ones and build brand awareness.
In case, you are not familiar with the social media sphere, that's how you should employ it in your marketing mix? And what are the fundamental building blocks of social media marketing? Then check out this handy infographic created by SocialMediaCenter team, which brilliantly explains the life cycle of social media.
It all starts with relevant content creation and interaction and ends with transaction and affection.
The Social Media Life-cycle - infographic
image credit: irmatters