The most important commercial trends happening today is the rapid growth of inbound consumer engagement for brands on social networking sites. According to a study, for every 1000 Facebook fans brands receive an average of 39 messages per months and user engagement is growing nearly nine times faster than the social networks themselves. However, still, 4 in 5 consumer inquires now go unanswered and by the third quarter of 2013, the average response time for brands to respond to consumers was 11.3 hours. To stay competitive, brands must find ways to correct this downward trends. This infographic from the team of sproutsocial explorers the upswing of people engaging with brands via social media, and takes a closer look at the snapshot of statistics and trends behind today's social customers and how brands respond fans.
image by: itbdigital